PEMBROKE – Athletics department officials at The University of North Carolina at Pembroke announced Tuesday that the Braves have renegotiated their shoe and apparel contract with Adidas and Johnson-Lambe in Raleigh with an extension through the 2023-24 athletic season.
 
The partnership improves upon the foundation of the contract executed prior to the 2013-14 campaign (the first in UNCP's history) that tagged the German multinational company as the official apparel provider for all of UNCP's 16 varsity athletic sports. Long identified by its famous three-stripe logo, Adidas is one of the world's top manufacturers of athletic shoes, clothing and accessories.
 
"Adidas and Johnson-Lambe have, again, shown a commitment to UNC Pembroke that helps us further the student-athlete experience in a very meaningful way," said athletics director Dick Christy. "The brand and their customer service are a great asset to our teams, and I am very appreciative for Rohn Mulkey and Rhett Johnson's leadership throughout this process."
 
The agreement includes promotional merchandise for each team, incentives for postseason accolades, in-venue signage sponsorship and discounts off of retail pricing. As part of the partnership, there are internship opportunities to current or former student-athletes to further UNCP's primary strategic goal of developing successful adults.
 
The partnership also includes incentives for faculty, staff, students and fans to wear Adidas apparel as well in support of the Braves.
 
"I am very excited that UNC Pembroke athletics has decided to continue its partnership with Adidas," said Rohn Mulkey, southeast manager for Adidas team sales. "I look forward to continuing to work with Dick Christy and the outstanding coaching staff for the Braves. Adidas is providing the most innovative products in the industry, and everyone recognizes it when fans and recruits see an Adidas team on the field or court."
 
Family-owned and operated since its founding in 1935, Johnson-Lambe Co. is located in the Cameron Village Shopping Center in eastern Raleigh. Johnson-Lambe is one of the largest sporting goods dealers in the southeast United States, and will serve as the liaison between Adidas and the Braves.
 
"We could not be more excited to continue our partnership with Adidas and UNCP," said Johnson-Lambe Co. president Rhett Johnson. "Dick and his team have built a premier athletic program at UNCP, and it is an honor for Johnson-Lambe Co. to be a part of that. Go Braves!"