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Influencer Release

UNC Pembroke Inks Partnership With Teamworks Influencer

February 10, 2025

PEMBROKE – Athletic Department officials at The University of North Carolina at Pembroke have announced a partnership with Teamworks Influencer to expand the Name, Image, and Likeness (NIL) opportunities for student-athletes. Teamworks is the industry leader in student-athlete programming and support, creating a one-stop app based experience that puts the control at the student-athlete's fingertips.
 
The platform is a free service to student-athletes and third party companies interested in business opportunities with student-athlete brands. In addition, the partnership will provide education and training on marketing, entrepreneurship and personal branding. 
 
"The financial education modules, coupled with Teamworks ability to link students with local and national brand opportunities made it a very attractive solution to drive value to our student-athletes," said UNC Pembroke Director of Athletics Dick Christy. "From the start of the relationship through payment and tax documents the app gives a one-stop shop user experience.  Couple that functionality with their ability to personalize a unique apparel store to each athlete's likeness made Teamworks the right solution for UNCP."
 
After finalizing an NIL deal, student-athletes will be able to complete a compliance disclosure within the Influencer app. The app includes a payment-processing tool for the business to pay securely and directly, including without transaction fees.
 
"We're proud to partner with the University of North Carolina at Pembroke to launch their NIL Exchange," said Teamworks Influencer General Manager Sean Kelly. "The exchange opens the door for UNCP student-athletes to connect with businesses and fans, allowing them to monetize their brand and pursue NIL deals at a larger scale."
 
ABOUT TEAMWORKS INFLUENCER
Teamworks Influencer, available on Teamworks' Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The Influencer athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. The Influencer platform also includes the impactful Influencer Exchange, a school-customized NIL exchange where schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes. The Influencer Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the Influencer Exchange, please visit teamworks.com/influencer.


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