PEMBROKE – Athletic department officials at The University of North Carolina at Pembroke announced on Tuesday that they have signed a partnership with Zaxby's for the 2025-26 athletic season. 
 
Under the terms of the contract, Zaxby's will have field signage at football and signage for men's and women's basketball games at Lumbee Guaranty Bank Court. 
 
"We at Zaxby's are thrilled to partner with the UNC Pembroke Athletic Department," said Trevor Bullard, manager of Zaxby's. "Supporting Braves athletics is an exciting opportunity for us to connect with the campus and surrounding community. We're proud to be part of something that brings people together and inspires local pride. GO BRAVES!!!"
 
Zaxby's will serve as the presenting partner for football's Parents & Families weekend against Delta State on September 13. If the Braves win by two or more touchdowns, fans can go to the Pembroke Zaxby's on Sunday (9/14) and receive a free side OR 10% off of their order. 
 
As part of the contract, Zaxby's will also be sponsoring the Zaxby's Series Sweep for all regular season home baseball conference series. If the Braves sweep a conference home series, all fans in attendance will receive a voucher for 10% off of their order. 
 
The Pembroke Zaxby's will offer 10% off of all catering orders for UNCP athletics and for visiting teams.