PEMBROKE – Athletics department officials at The University of North Carolina Pembroke announced on Friday that Morgan Sheehan, a former 3-sport student-athletes for the Braves, has been promoted to Associate Athletics Director for External Operations. 
 
Sheehan, a Swansboro native, has spent the last 8-1/2 years in various roles on the department's administration team. She joined the administrative staff as an intern prior to the start of the 2018-19 athletic season, but was quickly hired to a full-time post the following February. 

"Morgan defines everything that UNC Pembroke is about," said Director of Athletics Scott Byrd. "Her loyalty and dedication to UNCP will help her succeed in this profession. I have no doubt that she is going to continue to move our department in the right direction." 

Sheehan will oversee all parts of external operations including sponsorships, branding, marketing, communications, and fan experience.  

A three-time member of the PBC Presidential Honor Roll, Sheehan was named to the UNCP honor roll following each of her final six semesters as an undergraduate on campus. She also earned a pair of PBC Sportsmanship Awards, was a three-time selection to the UNCP Chancellor's List, and earned the Chancellor's Award as a member of the track & field team in 2018. She was also nominated for NCAA Woman of the Year following her final year of athletic eligibility in 2018 as well. 
 
"UNCP quickly turned into a home for me when I stepped foot on campus in 2013 as a student-athlete," said Sheehan. "This place is special and I am so excited for the future of UNCP Athletics. I would like to thank Scott Byrd for giving me this opportunity."
 
Sheehan, who was also a member of the women's tennis team for two seasons (2013-15), graduated from UNCP with a bachelor's degree in mass communications in 2016, and completed her master's degree in physical education from UNCP in 2018.